It’s that time of year again. With January comes a flurry of recruitment activity as the ‘new year, new me’ ethos kicks in and people around the world resolve to start afresh and change their lives for the better. Despite 50% of people fully expecting to abandon their resolutions before the year is out, this desire for change makes January one of the busiest months in the recruitment calendar.
- 18% of businesses say that January is the most popular month for people to leave - Glassdoor
- 32% of the UK's workforce are thinking about moving on, but most will wait until January to take the leap - Crunch
- 4th January is the busiest day for job searches, with six of the top 10 search days occuring in January - LinkedIn
January also heralds the start of the new financial year for many organisations, with fresh budgets bringing a surge in job postings. With opportunity comes competition, so as employers and recruiters, you need to use any advantage you can to get ahead.
Use the Christmas lull to strengthen your retention and recruitment strategies, focus on your employer brand and revitalise your referral programmes. By implementing recruitment strategies that leverage your reputation, you’ll be in a strong position to attract the right candidates for your roles in January and beyond.
Evaluate your media
Take a fresh look at your current recruitment channels. Are they fit for purpose for your 2019 recruitment challenges? If you’re planning a significant recruitment drive for a specific role, now is the right time to re-evaluate the digital and traditional channels in your recruitment strategy. Ensure that you are adopting an omni-channel approach and reaching your target jobseekers across a range of marketing channels to have the best chance of success.
Plan your internal comms
The new year is the perfect time to engage employees in the strategic plans for the year. Goal alignment is important for retention, productivity and overall employee satisfaction: it strengthens leadership, increases agility and encourages a shared sense of pride in company achievements, but according to a Perkbox survey, only 41% of employees feel aligned with their organisation’s goals.
Going into the new year with a clear, documented internal communication strategy will help you re-engage and ultimately retain key employees. Make sure all of your employees understand your company’s strategies for the year and can see how their role directly impacts the success of those strategies.
Advertise your referral programme
Employee referral programmes are proven to improve quality of hire, cost of hire and time to hire, but they can be difficult to set up and maintain. Anticipate January’s increase in demand and be proactive: promote your employee referral programme in your offices, through email and on internal communication systems to make sure it’s front of mind when people return from their Christmas break.
Hone your job descriptions
Your job descriptions should be clear, engaging, accurate and well-written. Today’s digital jobseekers simply don’t have the time to read through long, confusing or vague descriptions and are unlikely to apply for the role if the requirements and company vision are unclear. This is particularly relevant in January, when competition for top candidates is at its peak.
Leverage your employer brand in your job ads
Job adverts are traditionally text-based. Even with the recent developments in recruitment marketing and employer branding, this is still the case for the vast majority of job adverts. Your employer brand, like your commercial brand, requires consistent application across all channels in order to be truly effective. Make sure your recruitment strategy takes advantage of tools like nthuse that will allow you to showcase and leverage your employer brand consistently in your campaigns.
Track your results
The beauty of using predominantly digital channels to recruit means that you can accurately and easily track your results across your entire campaign. Tools like Google’s campaign URL builder let you build out bespoke, trackable links to monitor clicks and engagement. We have a similar feature in nthuse which allows you to create unique campaign links and view omni-channel results in one simple, easy-to-use dashboard.
As with any recruitment campaign, you need focus on your differentiating characteristics: what makes you stand out as an employer and how can you communicate this effectively to your target audience? January is a busy time for anyone involved in recruitment, but by following the recruitment strategies above you can minimise churn; increase productivity, engagement and agility; and make sure that your recruitment campaigns achieve results.