Case Study
Bupa Dental Care & BDJ Jobs
About Bupa Dental Care
Employing over 4,500 people, Bupa Dental Care is a growing business with a simple aim: to deliver world-class patient care in the world of dentistry. Formed in 2017 when Bupa acquired Oasis, Bupa Dental Care has continued to invest in its growth through mergers and acquisitions, adding a further 23 sites to its network in 2018. Alongside this growth, Bupa invests heavily in its people, giving them access to the latest digital technologies as well as a range of training courses and CPD.
The goal
Create an advertising campaign that shows Bupa’s commitment to its purpose and increase APV.
A job ad to smile about
At Bupa, providing world-class patient care means recognising talent and experience, whilst providing the freedom to focus on delivering a truly exceptional service. We prioritised content that highlights the perfect balance of autonomy and support that Bupa offers, helping to differentiate their jobs from other, similar-sounding roles.
The result
135% increase in APV over 2 weeks
let’s get started
Create your free account today