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Case Study

Bupa Dental Care & BDJ Jobs

The nthuse ads allowed us to bring our employer brand to the front of the jobseeker experience and showcase our culture, values and ethos in engaging new ways. We more than doubled our application numbers in just two weeks.
Stephen Wood
Social Media and Attraction Manager, Bupa Dental Care

About Bupa Dental Care

Employing over 4,500 people, Bupa Dental Care is a growing business with a simple aim: to deliver world-class patient care in the world of dentistry. Formed in 2017 when Bupa acquired Oasis, Bupa Dental Care has continued to invest in its growth through mergers and acquisitions, adding a further 23 sites to its network in 2018. Alongside this growth, Bupa invests heavily in its people, giving them access to the latest digital technologies as well as a range of training courses and CPD.

The goal

Create an advertising campaign that shows Bupa’s commitment to its purpose and increase APV.

A job ad to smile about

At Bupa, providing world-class patient care means recognising talent and experience, whilst providing the freedom to focus on delivering a truly exceptional service. We prioritised content that highlights the perfect balance of autonomy and support that Bupa offers, helping to differentiate their jobs from other, similar-sounding roles.

The result

135% increase in APV over 2 weeks