Building a candidate lead page

12 Nov 2019

What is a candidate lead page?

Candidate lead pages are high-converting web pages designed to turn browsing jobseekers into top candidates. They’re the recruiting equivalent of marketing’s landing pages: a destination page built to achieve a specific goal. In this case, generating high-quality applications.

Candidate lead pages differ from normal pages on your careers site or website in two important ways:

  1. They’re built for a targeted stream of traffic. For example, from an email campaign to your talent pool promoting a new vacancy
  2. They aim to keep people on that one page and completely focused on the desired action, so a good candidate lead page will limit the number of exit points by removing navigation, menus and other links

Regardless of your experience, nthuse gives you the tools to easily design stunning, sophisticated candidate lead pages, without needing a designer or developer.

This article will teach you how to build a candidate lead page in nthuse.

Getting started

  1. Navigate to your Dashboard.
  2. Click Create page.

This will take you into the Ad Builder, where you can design your Candidate Lead Page.

Choosing a job

The Ad Builder will automatically open your most recently imported active job. To change the job:

  1. Click on the job title shown in the purple menu bar.
  2. Choose a job from the list displayed or add a new job. You can also filter by location or search for a job title.
  3. Your Candidate Lead Page will update to show the new job details.

If you don’t have any active jobs in nthuse, the Ad Builder will open with placeholder text. You’ll need to add and complete a job before you can publish your Candidate Lead Page.

Choosing a theme

Themes provide the structure, layout and design for your Candidate Lead Page. Every Candidate Lead Page in nthuse starts with a theme. To choose a theme:

  1. Browse the theme options available
  2. Click a theme to apply it to your Candidate Lead Page

Editing your theme

All nthuse themes are editable, so you can choose to create custom design themes for your company. Each theme is made up of customisable sections to help you create the look and feel you want. From the Edit Theme tab, you can easily:

  • Add new sections
  • Move sections
  • Delete sections
  • Save or make a copy of your new theme
  • Review how the theme will appear on tablets and mobiles designs

Adding, moving and deleting sections on your theme

Adding a new section

To add a new section to your theme:

  1. Click Add section
  2. Choose the section design from the list
  3. Your new section will be added to the bottom of your Candidate Lead Page

Moving sections

To rearrange the sections in your Candidate Lead Page:

  1. In the editing panel, find the section you want to move. Only sections with the dots icon are movable.
  2. Click on the dots at the end of the section
  3. Drag the section to its new position in the edit panel

Deleting sections

  1. In the editing panel, find the section you want to delete. You can only delete certain sections to make sure the theme and advert remain as performant as possible to job seekers.
  2. Click the section title
  3. In the section details, click the ‘Delete section’ link with the dustbin icon.

Saving your theme

When you edit a default nthuse theme, we automatically create a new custom theme for your company and give it a default name. To save changes to your custom theme, just click Save theme. If you don’t want to save over your current custom theme, click Save theme as… to make a copy.

You can update your theme’s name in the editing panel.

Editing sections

Each section has its own individual settings. You can edit these settings to customise the content and design of your Candidate Lead Page. Click on the section to see the options available.

Editing your job description

Click the Edit Job tab to review the language used in your job description using the Writing Coach.

The Writing Coach will eliminate unconscious bias and boost the readability of your Candidate Lead Page. It does this by analysing your writing for four key things:

  1. Correctness, spelling and grammar
  2. Clarity, readability and jargon
  3. Biased or non-inclusive language
  4. Structure and format

Type or paste your job title and job description, and the Writing Coach will highlight areas for improvement and give useful suggestions on how to make your job description more engaging and inclusive.

Editing your job details

Before you can move on to preview your Candidate Lead Page, you’ll need to make sure your job details are complete. Adding accurate job details will improve how your job is indexed by Google and make it easier for jobseekers to find.

Adding a location

  1. In the job details panel, click Edit
  2. If the location is incomplete, click Add new location
  3. Type the location’s street, city/town, county and postcode
  4. Choose the country from the dropdown
  5. Add a label – this is a name for the location that will help you re-use the location in future
  6. You can change how your location will appear to candidates by editing the content of the Show location as field. Type over the pre-filled content to make it as precise or descriptive as you like. For example, ‘Remote working’ or ‘123, Soho St, Soho, London’.

Adding a salary

  1. In the job details panel, click Edit
  2. Select the currency the salary will be paid in
  3. Type the amount paid
  4. Select how regularly the salary is paid
  5. Click Confirm

If you’d like to choose how to display the salary or hide it from your Candidate Lead Page completely, tick Hide precise salary and type in how you would like to display the salary. For example, type ‘competitive’ or a salary range.

Add contract details

  1. In the job details panel, click Edit
  2. Choose the contract type
  3. Choose the contract hours
  4. Click Confirm

Choose your application method

There are two ways to receive applications from your Candidate Lead Page: email or ATS.

To receive applications by email, just click By email and enter your email address. Whenever someone applies for the role, you’ll receive an email with the application details and CV attached.

To receive applications through your ATS, click By ATS and enter the URL of your ATS apply page.

Previewing your Candidate Lead Page

Once you’ve finished designing and editing your page, click Preview.

This is your opportunity to make sure your Candidate Lead Page looks exactly how you want it to across desktop, tablet and mobile devices.

You can also share a preview with the Hiring Manager or any other recruiting stakeholders, so they can view the Candidate Lead Page without having to have access to nthuse. Your preview won’t be viewable to anyone without the passcode.

To share a preview:

  1. Click Share preview
  2. Click Copy link or highlight and copy the link yourself.
  3. Send the copied link and passcode to your Hiring Manager

Publishing your Candidate Lead Page

When you’re happy with the look and feel of your Candidate Lead Page, you’re ready to publish. Just click Publish to make your Candidate Lead Page live.

Congratulations! Your Candidate Lead Page is now ready to use in your recruitment marketing campaigns.

There’s a few things you can do to make sure you get the best results from your Candidate Lead Page:

  1. Set up custom campaign URLs to accurately track the success of your marketing
  2. Distribute your job advert to free aggregators and job boards