Understanding your Writing Coach Structure Score

18 Dec 2019

The nthuse Writing Coach will eliminate unconscious bias and boost the readability of your job adverts. It does this by analysing your writing for four key things:

  • Correctness, spelling and grammar
  • Clarity, readability and jargon
  • Biased or non-inclusive language
  • Structure and format

In this article, we’ll explain the importance of structure in your job adverts and how nthuse calculates your Structure score.

The importance of structure in job ads

Over the past decade or so, as social media has taken off, we’ve adapted how we read and consume information online. A recent Microsoft study showed that the human attention span today is 8 seconds, down from 12 seconds in 2000.

The impact of this on job adverts is significant. With just 8 seconds to make an impression, it’s more important than ever that your job advert is structured in a way that makes it quick to scan and easy to read.

To get the best results, your job advert structure needs to highlight the information jobseekers most want to know. For example, data from SMART Recruit Online found that job ads with a salary get 30% more applications than those without.

Beyond salary, research by Madgex shows that the top five pieces of information candidates look for in job adverts are:

  1. Location
  2. Skills
  3. Job description
  4. Requirements for the role
  5. Company culture and benefits

Prioritising this information in your job advert through format and structure will help jobseekers decide whether the job is right for them.

How does nthuse calculate structure?

Your structure score is calculated based on the number of structure alerts present in your job advert. You should aim to get your structure score as high as possible.

nthuse also provides advisory data on:

  1. The number of words in your job ad
  2. The number of sentences in your job advert
  3. The number of bullet point lists in your job advert
  4. The average word length
  5. The average sentence length
  6. The average number of items in a bullet point list
  7. The average number of words per item in a bullet point list
  8. Reading time

You can use this information to understand where you can make improvements to your advert’s overall structure. Here’s how:

Compare word length and sentence length

Comparing your average work length and average sentence length will show you where you advert is overly complicated. You can use it to focus your attention on the areas that will make the most difference.

Improve readability

If your word length is above average but your sentence length is below average, then you should focus on finding shorter alternative words or phrases, rather than splitting sentences. This will help you improve the readability of your job ads.

Optimise your bullet point lists

Bullet point lists can improve readability significantly. A bullet point list is most effective when:

  1. It has a short number of items in the list
  2. List items don’t wrap onto two lines

Use the data on number of lists, list items and words per list item to identify adverts that are lacking bullet points or have bullet points that are poorly optimised.

Make sure your advert appeals to your personas using Reading Time

The reading time data gives you an understanding of how long it will take jobseekers to read your whole job description.

You can use this to make sure your advert fits your ideal candidate’s journey. When are they likely to be looking for jobs? How does your advert fit into their daily routine?

For more information on how nthuse calculates your Writing Score, check out: